Aside the clean visuals and the camera angles-the panoramic view of the beachline, this video is one of the best from E.L. The simplicity and the dapperness of both E.L and Dope Nation, and of course, the beach front location gave the video a degree of sophistication.
Employing great use of light and colour grading, the director, Yaw Skyface delivered a concept that deviated from the ‘gospel’, contemplative template of ‘Koko’. This video is more fun and exciting to watch. A good song with a good video to go with.
If we are to judge his two videos – ‘Joy’ and ‘Ayeyi’, one may be tempted to think E.L is going for simple, less effect videos.